Below is an overview of today’s developments in the search industry, as compiled from various sources.
From the News:
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Submit Your SEO Questions to Google for Upcoming Short Q&A Videos
Oct 9, 2017 by Barry Schwartz
Google is aiming to revive its short-form SEO video answers after a three-year hiatus. -
Answer Engine JustAnswer Now Uses Bots to Route Questions to Human Experts
Oct 9, 2017 by Greg Sterling
Utilizing bots to filter questions or leads to experts or representatives could be the best application of chatbots. -
6 Ways IoT Will Make Local Search for SMBs Scalable
Oct 9, 2017 by Wesley Young
The Internet of Things offers data that can empower smaller businesses to compete with larger companies. -
4 (Not So) Ordinary Conversion Elements You May Be Abusing
Oct 9, 2017 by Stoney deGeyter
Focus on optimizing for conversions and let rankings align naturally. -
AdWords Scripts Now Available in New AdWords Interface
Oct 6, 2017 by Frederick Vallaeys
AdWords Scripts have new functionalities in the updated AdWords interface. - Pick Up the Phone: Your Best Customer Is on the Line.
Oct 9, 2017 by Digital Marketing Depot
Don’t overlook offline channels—phone calls, particularly, are an invaluable asset.
Recent Headlines From Our Sister Site Dedicated to Internet Marketing:
- 5 Ways to Capitalize on Google Tag Manager
- AdWords Scripts Now Available in New AdWords Interface
- How Marketing Ops Can Deliver Value to the C-suite
- Microsoft’s LinkedIn Integration, AI, and What It Means for Marketers
- Local SEO: 7 Google My Business Questions Answered
- 5 Steps to Enhance Your Call Conversions
- A Google Attribution Readiness Checklist
- Marketing Yourself as a Marketer
- Tracking Users While Complying with Safari’s Regulations
Search News From Around the Web:
Industry
- Google CEO Sundar Pichai discusses rapid technological changes.
- Danny Sullivan transitions to a role at Google.
- Google identifies Russian-bought ads on multiple platforms.
- Overcoming major challenges faced by in-house SEOs.
Local & Maps
- Concerns about competitors editing Google My Business listings.
Link Building
- SEO value from rel="nofollow" links.
Searching
- Exploration into the background of various bodies of water.
- Comparing smart speaker capabilities from different tech giants.
SEO
- How SEO and UX can intersect on your site.
- Reasons to reconsider your current SEO approach.
- Insights into Google’s content quality evaluations.
- A recent Google search algorithm and ranking update.
- Important questions to ask a potential SEO agency.
SEM / Paid Search
- Cross-network PPC optimization strategies.
- Experiences as a new hire at a PPC agency.
- Crafting compelling ad copy through data insights.
- Using Universal App Campaigns for customer acquisition.
- Potential redesigns for Google’s flight search ads.
- Prioritizing product feed errors with Google’s Opportunities Tab.
- Update on the discontinuation of DFP API version 201611.
Search Marketing
- Lessons learned from AMP case studies.
